Google Ads

Google Ads is how you pay to show up at the top of Google instantly.

When you search something and see results marked “Ad” at the top, that’s Google Ads.

Instead of waiting months like SEO, Google Ads lets you say:

“I will pay Google to show my business when someone searches this.”

You only pay when someone clicks your ad. Here’s how it works in simple terms:

You choose:

• What people type into Google (keywords)

• Where your business shows (location)

• How much you’re willing to pay per click

Example:

If someone searches “emergency property maintenance Northern Beaches” and you’re running Google Ads, your business can appear immediately.

Google Ads is powerful because:

• People are already looking for what you offer

• The intent is high (they usually need help now)

• You can turn it on or off anytime

The big benefit is lead quality, people are actively searching for your service.

The risk is cost and setup. If ads are set up poorly:

• You pay for useless clicks

• People click but don’t contact you

• Money disappears fast

Google Ads is not “set and forget.” It needs: Correct keywords, strong ad copy, a good landing page, and ongoing monitoring

In short:

Google Ads are very direct.

You pay for customers actively looking for a solution, and it generates super high-quality leads if done right.