Marco started his career in corporate sales. He was good at it, but the work never felt like his. So he left to pursue videography, spending six months creating high-end content for businesses. The work looked incredible. It just wasn't doing anything for anyone's bottom line. That gap bothered him. So he went deep into marketing psychology, layering everything he knew about sales with direct response principles, brand positioning, and persuasion. He wanted to understand what actually makes people buy. He got the chance to prove it when he joined a seven-figure firm as a marketing executive. Using targeted video ads built on direct response psychology, he doubled their revenue in six months. He then took the same approach to a friend in the home renovation industry. One Meta ads campaign. Booked out months in advance. When Kai, Marco's best friend, saw what was happening, he recognised something worth building. With his own background in business and content marketing, he knew Marco had something that could genuinely change the game for trade business owners across the country. He jumped in, and Castillo Marketing was born. The whole thing started because Marco couldn't stand watching great businesses stay invisible.