Facebook Ads
Meta is still the most powerful growth platform—if you play it right. Our Facebook Ads service blends ruthless testing, offer strategy, and creative volume to turn your ad spend into predictable revenue.
Foundation first
Pixel & CAPI: We implement server-side tracking for cleaner attribution and better algorithm learning.
Offer design: Lead magnets, trials, bundles, and time-bound incentives that give people a reason to click now.
Audiences: Broad, stacked interests, lookalikes, and first-party lists with exclusion logic to reduce waste.
Account structure
TOFU: Broad prospecting with multiple hooks and angles to maximize reach and discovery.
MOFU: Education, FAQs, testimonials, and demos to build trust and reduce friction.
BOFU: Retargeting by intent (viewed, added, initiated, booked) with tailored creative and urgency.
Creative engine
High-velocity testing across UGC, founder-led, product demos, carousels, statics, and motion graphics.
3–5 new concepts + 10–20 variations per month to combat fatigue.
Message-market-creative mapping so each audience sees the right promise at the right time.
Optimization
Pass-fail rules at 500–1,000 impressions guard against noisy decisions.
Scale winners with budget and duplication methods; sunset losers quickly.
Bid strategies matched to your goal: lowest cost, cost cap, or bid cap depending on volume and margins.
Measurement you can trust
We triangulate performance (Ads Manager, server events, and CRM data) so reported revenue reflects reality.
Dashboards show CPA/CPL, MER/ROAS, contribution margin, and lead-to-sale conversion—daily.
Compliance & quality
Copy and creative aligned to Meta policy: claims, sensitive categories, health/financial phrasing, and ad text ratios.
Page, domain, and pixel integrity checks to protect delivery.
What you get
Audit + 90-day growth plan
Creative calendar and production
Weekly reporting with insights, not just numbers
Dedicated strategist & buyer
Clear testing roadmap
Why it works
Offer-led: we don’t “optimize” weak offers—we fix them.
Creative quantity + quality: more shots on goal, with the right angles.
Systematic iteration: decisions based on data, not vibes.
If you’re ready to lower CPA, increase qualified lead volume, and scale with confidence, Meta is where we go to work.