Facebook Community Posts Are Slept On

“Are you telling me you can reach 20,000–100,000 people for FREE!?”

Here's the quickest way to get more work for your local service business.

Most of us are members of our local community group on Facebook. Most towns and cities have one.

Generally, these groups are made up of an older demographic (affluent) with lots of homeowners. This is ideal for local service businesses.

Reaching 20,000–100,000 people with one post is huge leverage when you have the right ad and message. For comparison, with Facebook ads, you might spend up to $3,000 to reach 100,000 people. But on a Facebook community group, you get that for free.

Now, before you ask ChatGPT to write a 400-word post and slap together a Canva design, I’m going to show you how to create a Facebook community post that will get real traction.

Facebook Community Ad in 3 Steps

Step 1 - Create an irresistible offer

Something that adds value without making your product feel cheap.

Examples:

• Pressure washing: Get a free gutter clean with every roof wash

• Painting: Free colour consultation

• Roofing: Fixed-price roof restoration

Step 2 - Write a story people can buy into

Write your real business story. Paint yourself as the hero and the problem you’re solving as the villain.

Give this community something to connect with so they naturally want to support you.

Step 3 - Tie it all together

Headline: (Location) - The Untold Story of a Local Business Owner

Body: The story you created + your offer

CTA: Message me on FB for a free quote

Important Notes

• Post when the community is most active: typically 4–7 PM

• Respond to comments promptly

• Rinse and repeat

So now a couple of people have enquired, and you’ve had a few jobs come in.

Next, you need to rinse and repeat.

Find neighbouring community groups and change the headline and body copy to include that suburb’s name.

Create new posts that tell the story from different angles.

This is all about making an ad that’s camouflaged as a great piece of content.

The goal is to have people looking forward to your weekly posts in the community group.

Ready to take your business to the next level?

Enquire below.