Engineered Video Ads

Great media buying can’t fix weak creative. Our Video Ads service delivers thumb-stopping, data-driven concepts that win attention in the first three seconds and convert across Meta, TikTok, and YouTube.

Built for performance

• Hook-first storytelling: We craft openings that spark curiosity, tension, or status—so people stop scrolling.

• Benefit > feature: Clear promises, crisp proof, and visuals that make the “aha!” moment obvious.

• Platform-native editing: Motion design, captions, sound design, lo-fi UGC or polished studio—styled to each feed, not recycled TVCs.

What we deliver

• Creative Strategy Sprint: Audience insights, angles, offers, and content pillars mapped to TOFU/MOFU/BOFU.

• Concept Pack: 3–5 big ideas with scripts, shot lists, and storyboards.

• Production: UGC creators and/or studio shoots. We handle casting, direction, and rights.

• Edit Suite: 15–60s cuts in 1:1, 4:5, 9:16, and 16:9, with dynamic captions, hook variations, and CTA slates.

• Variation Kit: 12–30 iterations (hooks, CTAs, offers, frames) for rapid testing.

• Thumbnails & First Frames: Designed to pop on YouTube and Reels cover grids.

Creative that sells

• Problem → agitation → solution structure that mirrors how people buy.

• Social proof baked in: fast testimonials, UGC stitches, “before/after” receipts, star ratings, PR logos.

• Objection handling on screen: price, complexity, timing—answered visually in under five seconds.

• Urgency and reciprocity without spam: limited bonuses, bundles, or fast-track demos.

Testing & iteration

• We pair each concept with a testing plan: cold hooks vs. warm hooks, credibility frames, and offer swaps.

• Weekly creative readouts show hook hold, 3-sec and 8-sec view rates, CTR, CPC, CPA, and thumb-stop ratios.

• Winners scale; under-performers are rebuilt with new angles—fast.

Why clients choose this

• Speed: Ideas to live ads in weeks, not months.

• Volume: Enough variations to keep frequency high and fatigue low.

• Focus: Every frame earns its keep—no filler, no vanity edits.

What you get

• Strategy doc + shot lists

• Raw footage archive

• Final exports + source files

• Usage rights for paid + organic

• Ongoing optimization roadmap

When creative leads, costs drop and conversions rise. Let’s make videos that the algorithm—and your customers—can’t ignore.